About Me.
Currently a Marketing Specialist at CARINA HARDY, where I support brand growth through campaign execution, creative production, copywriting, digital content, product launches, PR coordination, and community initiatives. My work spans social media, email marketing, website content, and in-store brand touchpoints, bringing together strategy, design, and execution in a fast-paced luxury environment.
With a background in marketing design, motion graphics, and customer service, I’ve developed both strong creative capabilities and a customer-first mindset. Proficient in Adobe Creative Suite, Canva, Figma, Klaviyo, and Shopify, I enjoy transforming ideas into clear, engaging, and commercially relevant content while helping build thoughtful, experience-driven brands.
Education
2021-2024
B.A (Hons) in Multimedia Design
UCSI Kuala Lumpur
I graduated with a 3.5 GPA. My artistic talents were recognized with a winning entry in an illustration competition hosted by the esteemed Han Culture Center in collaboration with the Taipei Economic and Cultural Office. Further enriching my experience, I actively contributed to the Bursa Young Investment Club, lending my skills in public relations and design to their dynamic team.
Experience
October- December 2024
Gung Jewellery
Marketing-Multimedia Intern
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Developed engaging multimedia content, including videos, infographics, and social media posts, to increase brand awareness and drive website traffic.
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Assisted in planning and executing marketing events, including trade shows and conferences, to promote brand visibility and generate leads.
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Created visually appealing designs for marketing materials, such as websites, posters and presentations, using Adobe Creative Suite.
October- December 2023
BigBang DigiCom
Multimedia Intern
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Collaborated closely with clients (Yeo's, Eu Yan Sang, OCR Properties) to develop and implement comprehensive social media strategies.
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Created a diverse range of social media content, including posts, GIFs, and videos, tailored to each client's specific needs and target audience.
2020- Now
Freelance Illustrator& Designer
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Owner of @toffushiro on Instagram and twitter, a personal illustration and design page. Over 364k accounts reached over the past 2 years through illustrative posts.
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Designed the cover posts for @dahyeshka’s podcast series, Youtube, Instagram and spotify cover art designs for a consecutive period of six weeks.
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Worked for several projects with an art curator based in Singapore, primarily did photoshop manipulation jobs inclusive of mockups and photo enhancing tasks.
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Designed the primary logo and t-shirt layout for an inter-university actuarial student association event.
Software Skills
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Adobe Creative Suite
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Klaviyo
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Shopify / Shopline
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Procreate
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Figma
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Canva
Languages
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English - Native
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Indonesian - Working Proficiency
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Hindi - Working Proficiency
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Mandarin - Limited (Basic)
Clients and Companies I've worked for
